Bruce Stafford Head of Marketing, QIC Limited (at time of writing) Bruce Stafford is the head of marketing at QIC and formerly executive manager marketing strategy for HESTA Super Fund for seven years. He is responsible for strategic marketing leadership across QIC's global asset classes of equities, fixed interest, property, infrastructure, absolute return strategies, private equity, capital management and beta strategies. His reputation for strong brand leadership, marketing innovation and integrating marketing and business strategy has seen him become one of Australia's most awarded superannuation marketers. Bruce has a Bachelor of Business and Marketing, and a Diploma of Market Research, and was awarded Marketer of the Year in 2004 by Rainmaker Planning and Strategy Division and the FEAL International Investments Conference Scholarship in 2007.
BRUCE STAFFORD | TUESDAY, 1 JAN 2008 Super funds have a technical heritage but to survive in tomorrow's much more competitive environment they will have to become true marketing organisations. Negotiating these challenges means coming to terms with choice of fund, industry consolidation ... Read more PAGE: 1 |
Latest News
Active Super, Vision Super finally sign transfer deed
Almost two years on from confirming merger talks, the two super funds have set a date for the successor fund transfer.
Members' attitude, behaviour key to better engagement
New research suggests superannuation funds need to focus more on attitudinal and behavioural insights if they're to improve engagement.
Australian Food Super closes failed investment option
Australian Food Super, previously known as the Australian Meat Industry Superannuation Trust, is closing its Shares product, which failed last year's Your Future, Your Super test.
UniSuper restores online services, app
UniSuper's systems are back online, after close to two weeks of disruption.
Cover Story
The super, super fund
DEANNE STEWART
CHIEF EXECUTIVE OFFICER
AWARE SUPER
CHIEF EXECUTIVE OFFICER
AWARE SUPER
Aware Super has marked its expansion into Europe with the grand opening of its London office.